Chatting with Dubai in a Frame – Dubai’s very first Video Blogger “V – logger” by Gyaan Guru

Shweta Dembla
Shweta Dembla – Founder of “Dubai In A Frame”

I have been lucky to be a part of this beautiful journey from the beginning. Its not easy to leave a cushy job and go after your passion for story telling. The strength and face behind “Dubai In A Frame” – is solely Shweta Dembla, a young Journalist with skills to capture and highlight the best of what Dubai has to offer.


Her Vlog covers, Artists, Media Professionals, Entrepreneurs, Fashion, Events, Restaurant ratings and more. Drawing inspiration from a City that refuses to settle down, over the past 3years Dubai in a frame has also gone to new heights- It has been Voted as UAE’s Top 5 Blogging Sites by Pose –

According to :

“Shweta Dembla is a citizen journalist in Dubai who uses her blog, Dubai in a Frame, to capture all the happening moments in the city. The blog, or more accurately, video log, focuses on food, art, fashion and wellness events taking place in Dubai and also features the next generation of emerging talent in each of these fields. The blog has a calendar full of events that will capture your attention, making you drop whatever it is you are doing at the moment and seize the opportunity to indulge in whichever field grabs your interest.”

 I have been lucky enough to bump in to Shweta through work, which transpired in to a relationship of respect and friendship. Therefore, when I decided to take the leap in to Blogging myself – her story of inspiration was one worth sharing!

  1. The Beginning of the Journey

I felt that there was a void in the broadcast journalism industry here, in Dubai. Hence, I thought I’d start a video blog – my way or foray into video journalism / reporting if you will. Although, its not conventional ‘journalism’ by its very definition, I am more like a Video reporter, giving a voice and face to the stories and people in this city.


  1. Highlights of Video Blogging

Although, I still don’t feel that I am skilled at doing this, the last three years have been utmost eventful and inspiring. A thorough learning experience in every way. And, I am very grateful for all the experiences and people that I have met thus far.

 Cannes: Indiana Jones And The Kingdom Of The Crystal Skull - Premiere

  1. Is there a Gender Divide in Blogging – are Women more invested in this Profession?

I’m not sure that blogging is gender specific. I have met many male bloggers in my outings (as a v-logger) too. ‎And no, I have not felt any sort of an ‘up’ being female in this industry. If anything, when I’m amidst a zillion male photographers at a celeb-laden event, it becomes that much harder to (wo) man-oeuvre your way around to get that perfect shot!

  1. What has been the hardest part of blogging?

The idea of ‘blogging’ itself now seems to come with a kind of a jaded tag. ‘Oh! so you blog? But, what do you really do for a living?’ I am still trying hard to make a vocation out of it, especially since I am, willingly, behind the scenes, and not a micro-blogger -celebrity!

 In the UAE specifically, PR agencies look at you, the person, and how you are dressed etc, not you, as a blogger, or in my case, a v-logger. They sometimes fail to see and comprehend that I am a ‘lifestyle v-logger / video reporter’ and not a fashion blogger, so I don’t necessarily need to look the part or dress fashionably, or in this region, expensively, to attend and cover an event. Since when did reporters need to be stylish? So, the toughest part is apparently looking the part, in my experience. Because of the above, I get missed out on ‘luxe’ events in Dubai, where I typically would be the only v-logger giving the brands unique content. I say this confidently, as I see no video coverage of these events.

  1. Have you had second thoughts about V-Logging?

 Many times actually. PR agencies here, as I mentioned before, look for the ‘fashionable’ note, not ‘fashion bloggers.’ So, not being considered one, hence, not being taken seriously sometimes has made me rethink of the idea (of being one). Although, I am a lifestyle blogger, who has video posts but still, agencies here seem satisfied with the run-of-the-mill type of content.

 Being Unique is Important

  1. What makes you sure that V-logging is your thing?

 The fact that I am still one of the few v-loggers in the region and that people still tell me that I have something ‘unique’ to offer. Most importantly, the passion to capture and my over-curious nature keeps me motivated!

w2w Networking Event
w2w Networking Event
  1. Your 5 Gyaan tips to new Bloggers / V-Loggers in the region

1. Networking is Key

2. Attend as many events as you possibly can, to show face, meet peers and fellow bloggers

3. Get those followers! Work hard on building a follower-ship on all your social mediums as, in this industry, it is all about the numbers

4. Be frequent in your blog posts from three to five posts a week, at least.

5. Know your strengths, know your topics / what interests you, well enough to blog about. The rest will take care of itself. 

  1.  Where can we find “Dubai in a Frame?”


Face book: Dubai in a Frame

Twitter: @dubaiinaframe

YouTube: dubaiinaframedotcom

Pinterest: dubaiinaframe

Instagram: dubaiinaframe