Kash Kouture – Indian Fashion Brand Launches in Dubai on 21st March


This Mother’s Day the celebrations will be extra special when KASH KOUTURE debuts its first official international launch for the public at an exclusive Fashion Soire; exhibiting a selection of quality fashion of Ready to Wear collection at affordable prices for the very first time In Dubai at the Balcony Lounge in DUCTAC – Mall of the Emirates. KASH KOUTURE is the brain child of Vinod & Alka Melwani both expats of Dubai, bringing their Fashion brand to Dubai from India. This is a family run business, with their daughter Sharon Melwani being the driving force behind the launch and the Brand initiatives in the region.

Co founder of KASH KOUTURE; Alka Melwani says “Fashion is wearing what makes you look and feel good that culminates into being your personality. Today it’s not about how light or heavy a dress is its about how you mix match and accessorize and go the un trodden path creating the Indo Fashion look.”

When asked why Dubai was the city chosen for the launch, Alka explains; “Dubai was my home for 20 years it gave me a wonderful start to my career and my journey beyond. It is a homecoming as a part of me never left and hence what better place than DUBAI to launch KASH KOUTURE a city with a heart of Gold and where people are warm and receptive.”

For the Launch, the visitors can expect to see hand picked designs of Sarees, Anarkalis, Evening Gowns, Farachas and Ponchos at the best prices without compromising on quality or aesthetics. This authenticity can be achieved as it is directly sourced from the manufacturers and is exclusive and limited. The Brand offers variety at affordable rates, encouraging visitors to explore fashion and styles, in sync with the Brand’s motto: “Life is too short to wear boring clothes.”


The event is open to Fashonista’s in Dubai, the event starts at 4:30pm in the evening till 10:00pm at the Balcony Lounge in DUCTAC, Mall of the Emirates.

The Event Entry is FREE for public, however RSVPS are required to register please email: w2w.events.dubai@gmail.com.

The Launch Event:

Date- Saturday 21st of March

Time – 4:30pm till 10:30pm

Venue– Balcony Lounge, DUCTAC – Mall of the Emirates

RSVP- w2w.events.dubai@gmail.com