Kash Kouture launches on Mothers Day with Fashion, Beauty and Dance on 21st March


Kash Kouture launches its Fashion Brand in the UAE on Mothers’ Day. This will be the brand’s first official international launch for the public at an exclusive Fashion Soire; exhibiting a selection of quality fashion of Ready to Wear collection in Dubai at the Balcony Lounge in DUCTAC – Mall of the Emirates.


Kash Kouture is a family run business where Vinod & Alka Melwani  (Founders of Kash Kouture) and their daughter Sharon Melwani have come together to establish this fashion brand in the region.


To Truly celebrate the spirit of Mother’s day the event will showcase a special Dance Performance by Mothers’ and Daughters; the dance performance will be exclusively featured at 7:30pm by Maayavi Dance Drama Concepts owned by Bhakti Harish. The visitors can also enjoy beauty tips and organic products Saante; again a homegrown Beauty business by Malini Ohri (owner of Splendour Beauty & Hair Centre and the Creator of Saante) working along side her daughters’ Muskan and Mishti Ohri.


Co founder of Kash Kouture; Alka Melwani says “Launching on Mother’s Day was a great way for us to invite generations of women; Grandmother’s, Mothers, Sisters, Aunts and Daughters – every woman wants to celebrate Mothers day and Kash Kouture would like to offer an opportunity for everyone to look and feel beautiful.”


For the Kash Kouture Launch, the visitors can expect to see hand picked designs of Sarees, Anarkalis, Evening Gowns, Farachas and Ponchos at the best prices without compromising on quality or aesthetics. This authenticity can be achieved as it is directly sourced from the manufacturers and is exclusive and limited. The Brand offers variety at affordable rates, encouraging visitors to explore fashion and styles, in sync with the Brand’s motto: “Life is too short to wear boring clothes.”


The event is open to Fashonista’s in Dubai, the event starts at 4:30pm in the evening till 10:00pm at the Balcony Lounge in DUCTAC, Mall of the Emirates.

The Event Entry is FREE for public, however RSVPS are required to register please email:w2w.events.dubai@gmail.com

The Launch Event:

Date- Saturday 21st of March

Time – 4:30pm till 10:30pm

Live Dance – 7:30pm

Venue– Balcony Lounge, DUCTAC – Mall of the Emirates

RSVP- w2w.events.dubai@gmail.com