RECon 2015 highlights the “Powerful Women Of Retail” in MENA

Nisreen Shocair - President of Virgin Megastores in MENA
Nisreen Shocair – President of Virgin Megastores in MENA

RECon; the longest running and most successful conference for the Shopping Centres & the Retail Industry in the MENA region; to mark its 21 years of success in the region; RECon highlights the influence of Women in the Retail and Shopping Mall industry by presenting a platform to the leading ladies of Retail; topics that will be covered during this session include; “How to keep your top spot in the retail sector”, “Success stories and challenges overcome from leaders and entrepreneurs in the region”, “Engaging women to take leadership roles” and “Supporting local talent and career development”.

David Macadam CEO of MECSC says, “RECon is an event that celebrates achievements of individuals from successful retailers and successful shopping malls. It is important for us to highlight the evolving role of women in the retail industry; not only are women represented as sophisticated consumers but now a growing number of women retailers are shaping the future of the retail industry. We are here to showcase some exemplary ladies of retail this year, as a symbol of success, growth and empowerment in hopes to encourage more young women to consider leadership roles.”

The voice of the Conference is Katie Fielder – Renowned News Anchor and the official Presenter at RECon 2015; the esteemed speakers include Her Excellency, Laila Mohammed Suhail – CEO of Dubai Festivals and Retail Establishments (DFRE); Rania Mushtaha – Director Retail of Meraas Holding; Nisreen Sochair – President of Virgin Megastore Middle East & Dalia Finj – MECSC will be the moderator of the Panel discussion which focuses on Empowering women leaders in the Retail industry. The ladies will take stage at 11:00am on Tuesday the 3rd of November at the Ritz Carlton, DIFC.


RECon 2015 begins November 1 at 6:00 pm with a welcome reception; the conference on 2nd of November starts at 9:30 am till 3:30 pm and on the 3rd of November the Conference runs from 9:30 am till 2:30 pm. The Exhibition area and Deal Making sessions run concurrently through out the event. At 6:00 pm our Cocktail reception party on November 3 takes place followed by at 7:00 pm the Gala Dinner & Awards Ceremony. Evening Attire for the Gala Dinner and Awards Ceremony. Our members have asked for more networking time. At this RECon Conference we have ample time set aside for our exhibition area and enhanced networking opportunities.

To register for RECon 2015:

RECon 2015 Schedule:

Day 1: Nov 1st (6:00pm till 8:00pm) Welcome Reception – Café Belge Ritz Carlton DIFC

Day 2: Nov 2nd (9:30pm till 3:30pm) Conference – Ritz-Carlton Hotel Ballroom and Exhibition Centre

Day 3: Nov 3rd (9:30am till 2:30pm) Conference – Ritz-Carlton Hotel Ballroom and Exhibition Centre

(6:00pm) – Cocktail Reception

(7:00pm) – Awards Ceremony & Gala Dinner

About RECon:


Jointly organized by the Middle East Council of Shopping Centres (MECSC) and the International Council of Shopping Centers (ICSC), RECon Middle East & North Africa 2015 will bring together shopping centre industry professionals, retailers, management and consulting companies, architects and design companies, entertainment and leisure companies, product and service providers to the industry. All under one roof for three days at the Ritz-Carlton Hotel DIFC. Networking, learning from the best and brightest in the retail industry, deal making, celebrating the 2015 Award winners and exploring new business opportunities, the RECon Conference enables its delegates to complete a years worth of business in just three (3) days.

Sponsors of RECon:

Platinum Annual Sponsor – Magrabi Retail & Arabian Oud; Platinum Sponsor is Arabian Centres, Annual Sponsors include Kinan International Real Estate Development, Line Investments and Property LLC – A Division of Lulu Group International; Gold Sponsors are Red Sea Mall, Intimaa Real Estate Services, Mudon Ahlia Real Estate Company, Aswaq Management & Services,; Silver Sponsor includes, CELS & AFKAR Lighting, Dalma Mall, Al Othaim Real Estate Investment; Bronze Sponsors are Alyasra Fashion, Brands International FZE, Muscat Grand Mall (Tilal Devt Co), Yardi Systems Ltd, Matalan Middle East, Matalan Middle East; Strategic Sponsor is Right Selection; Official Technology Sponsor is Hypermedia; Support Sponsor is Azdef Production Group LLC, Offical Airline Partner is Emirates Airlines; Media Partners include Khaleej Times, RLI and Shopping Centres Today.



Established in 1994, The Middle East Council of Shopping Centres affiliated to the New York based International Council of Shopping Centres has over 70,000 members globally (, the MECSC provides its members with unparalleled local and international business contacts. Facilitating members to grow their business through retail industry education, business development, conferencing and networking opportunities. The MECSC covers memberships throughout the MENA region and globally through the ICSC.

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For information about the MECSC, please contact:

Email: phone +971 4 359 7909

For more press information, please contact: Zareen Khan – W2W events – Email: – 765 55255