Selfie TV launches UAE based singer Ammar Saeed’s Music Video “Sitam” on a global platform

Selfie TV, an online entertainment channel based in Dubai, plays a pivotal role in launching the singing career of Ammar Saeed by producing his debut Music Video and launching him in the global arena. This video was completely shot in beautiful Dubai at various sites.

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“I had first heard Ammar at a singing competition and since then I have followed his work and when he approached me with his original soundtrack, “Sitam” I was very impressed by his talent and wanted to support him to fulfill his dreams in to reality, since “Selfie TV has always been on the pulse of new age media it was a very easy decision for me to take on this project and so far it has been a great journey for all if us and we want to see this Dubai singer take on the world stage!” says Sahar Mahmud – Founder of Selfie TV.

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“Sitam” is an original song written & sung by Amma Saeed;, its directed & conceptualized by Sahar Mahmud, the founder of Selfie TV;  Music by J. Ali (Soul Speaks); Band courtesy 5Vocalz; composition by Danish Ali & Ammar Saeed; Director of Photography on set was Adeel Abbas, editor onboard Salih Kunhimon, line producer Achsah Oomen, Female lead on the video was played by Sonia Harchandani, Male lead was Zain Malik, Makeup Artist Amandeep Khullar, location courtesy Cherrie Blossom; the online partner to launch the video is MMN records.


Selfie TV’s portfolio includes coverage of  more than 100 Events, including Concerts, Award Shows, Gala Dinners, Talent Shows, Theatre, Movie Launch, Fashion Shows, Art Exhibitions and their programming includes, Talks Shows, Documentaries, Events (Behind the Scenes), celebrity interviews and film reviews. Sitam marks Selfie TV’s embankment on to producing Music Videos as well.

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MMN record launches the music video “Sitam” on 3rd of July 2017 worldwide.



About #Selfie TV:

Established in 2014 with an aim to showcase live entertainment, News and Programming on Selfie TV’s web channel. The inspiration behind #Selfie TV is the now famous “Oscar Selfie”. The King of all #tweets.From celebrities to the girl next door, to the gym obsessed men, taking selfies has become a custom and we too are caught up in the selfie phenomenon.

 Selfie TV’s Coverage and Programs:-

Masala Awards 2014 Coverage:

Music Video for FASHION FOR ALL

Selfie Chit Chat with Jaz Dhami:

Documentary for Glow twenty 15: (New Year Party):

HUM TV awards Red carpet:


Twitter: @SelfieTV/ Instagram: SelfieTV

For information about Selfie TV, please contact:


 For more press information, please contact:

Zareen Khan – W2W Events & PR

Email: / 052 7655525