RECON MENA 2018 kicks off with interactive workshops & “Souks to Mall” book launch!

Book Launch1.JPG

The Middle East Council of Shopping Centres hosts a successful 1st day of RECON MENA 2018 (28th – 30th Oct) at the Ritz Carlton Hotel, DIFC, Dubai, UAE

The Middle East Council of Shopping Centre kickstarts a successful fist day of RECon MENA 2018; themed “Future Proof Retail” in line with the shopping centre and retail industry which are continuously changing and evolving, driven by a new, dynamic, global transformation providing service, connectivity and convenience for customers the first day started with interactive workshops conducted by retail industry experts.

The morning schedule included, Michael Hirschfeld’s workshop on “How to attract the best new retailers to your shopping centre”,followed by Colin Beaton’s workshop on “Advanced Retail Delivery”, leading to David Meerman Scott’s workshop on “Interactive Digital Marketing” and concluding with Cornell Thomas’s session on “The Championship Formula- What Winning Teams Do!! Bouncebackability” – each workshop providing the attendees with insight & retail industry trends.

The evening progressed to MECSC’s Kick off Cocktail Party Reception hosting all our members, delegates and guests to an evening of live music & retail networking the highlight of the night was the launch of the most awaited “Souks to Malls” a limited edition coffee table book highlighting the retail entertainment in the Gulf.

REcon Workshop.JPG

David Macadam, CEO, MECSC says, “Launching Souks to Malls at the opening reception of RECON MENA 2018 was an ideal way to celebrate our 25yrs in the region. This book highlights retailers who are revolutionizing the shopping experience with entertainment, theme parks, water parks and F&B industry. In the book we have covered UAE, Saudi, Kuwait, Oman, and Bahrain!”


RECon MENA 2018:

Date – 28th – 30th October 2018

Venue – Ritz Carlton Hotel, DIFC, Dubai, UAE


To register for RECON 2018:


Sponsors of RECon MENA 2018:


Platinum Sponsors: Arabian Oud, CELS Events LLC and Afkar Lighting Equipment Trading Co. LLC

Gold Sponsors:  Dalma Mall, Unified Asset & Property Management, Al Rajhi Investment, Line Investments and Property LLC, Gulf Related, Red Sea Mall, BackLite Media LLC, and Jeddah Park

Silver Sponsors: Oud Elite, V-Count Technology, Kinan International Real Estate Development, Retail Emotions, Al Hokair Group, Hamat Property Co., Al Othaim Real Estate Investment & Development Co., Al Othaim Leisure & Tourism, Tamdeen Group, BUZ Management Marketing Consulting, Granada Center, and Optifashion LLC


Bronze Sponsors: Yardi, Sharjah Investment and Development Authority (Shurooq), Blachere Illumination, Xpandretail Powered by Savant, JLL, LifeOnScreen Marketing Management, and ShopperTrak


Support Partners: CBRE, Dhamani, Reem Mall, Axis Communications, Crystal House Sharjah, In Logic IT Solution, Nearbuy Group, Oleander Flower, and The AZDEF Group/Azab Production Group FZE  


Media Partners: Selfie TV & Forbes

About MECSC:

Established in 1994, The Middle East Council of Shopping Centres affiliated to the New York based International Council of Shopping Centres has over 70,000 members globally (, the MECSC provides its members with unparalleled local and international business contacts. Facilitating members to grow their business through retail industry education, business development, conferencing and networking opportunities. The MECSC covers memberships throughout the MENA region and globally through the ICSC.

Web: / FB

Twitter: MECSC/ Instagram: MECSC/ Pinterest: MECSC

For information about the MECSC, please contact Lea Venezuela:

Email:  phone +971 4 359 7909

For more press information, please contact: Zareen Khan – W2W events & PR – Email: – 052 – 765 55255