Saudi based Al Hokair Group launches “Sparky’s VR Zone” at Sparky’s FEC in Mushrif Mall, Abu Dhabi



Al Hokair Group in partnership with Immotion Group plc to introduce Sparky’s Virtual reality Zone in Sparky’s family entertainment Center at Mushrif Mall Abu Dhabi and then after the UAE launch, Al Hokair Group will launch more Sparky’s VR Zones all over Saudia Arabia as well!

Al Hokair Group in partnership with Immotion Group plc will be launching state-of-the-art technology based Virtual Reality Zone at Sparky’s family entertainment centre in Mushrif Mall Abu Dhabi on the first day of Eid Al Fitr; the comprehensive virtual reality (VR) gaming zone will be open to public from 5:00pm onwards to experience the most realistic simulation adding a whole new dimension to entertainment for gaming enthusiasts. After the UAE launch, Sparky’s VR Zone will be making its debut throughout Saudia Arabia as well.

Sparky’s VR Zone will offer a range of fully-immersive VR and gaming experiences, long with cinema pods, motion simulators and wrap-around sound. Chimpact is a new and exclusive edition in Sparky’s range of VR experiences, in addition to Immotion’s portfolio of experiences, including Swimming with Humpbacks, a global first for the VR industry.  The VR zone will add to Sparky’s already extensive options of entertainment for the whole family including, Bowling alleys, family ice rink, 4D cinema, kids, adult’s rides and arcade games.


Mr. Mishal Al Hokair / Al Hokair Group Deputy CEO & General Manager – Entertainment says, “The partnership between Al Hokair Group & Immotion Group plc has been an immensely successful one, with us working together endlessly in developing & implementing the launch within two months; just in time for an Eid Al Fitr launch at Sparky’s in Mushrif Mall Abu Dhabi. This launch will be further followed by our other Sparky’s VR zone launches in Jeddah Andalus Mall, and many more projects are set to take shape across Saudi Arabia; all featuring our exclusive range of VR experiences.”

Sparky’s VR Zone is for the whole family, experiences range from Chimpact World Rally, a fun racing simulator game, to Swimming with Humpbacks to flying in space with Delta Zero , there is something for everyone to enjoy.

Al Hokair Group:

Al Hokair group is a name that has been tied the world of hospitality and entertainment for decades. To many, it has become the first name that comes to mind when tourism in Saudi Arabia or the Arabian world are mentioned. The group was started in 1975 to invest in the sectors of entertainment and hospitality under the leadership of Sheikh Abdulmohsin Alhokair. Over five decades, the group’s projects expanded to include 91 entertainment centers and 35 hotels spread in Saudi Arabia and United Arab Emirates.

The group continues to develop its tourism investments to deliver the best of what top global companies offer by attracting expertise and establishing partnerships that enhance returns of investment and makes a difference in the fields of entertainment and hospitality.

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For more press information, please contact: Zareen Khan – W2W events & pr – Email: – 052 – 765 55255