“Sparky’s VR Zone” attracts thousands of gamers at the launch over Eid Al Fitr in Sparky’s FEC in Mushrif Mall, Abu Dhabi



Saudi based Al Hokair Group in partnership with Immotion Group plc successfully launched Sparky’s Virtual reality Zone in Sparky’s family entertainment Center at Mushrif Mall Abu Dhabi and now the Al Hokair Group gears up to launch Sparky’s VR Zones all across Saudi Arabia!

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The Mushirf Mall in Abu Dhabi was buzzing over the Eid holidays with thousands of VR fans and gamers pouring in to experience the brand new “Sparky’s VR Zone” in Sparky’s Family entertainment centre. The grand opening was held on the first day of Eid Al fitr 4th of June and to kick-start the celebrations; Sparky’s VR Zone was offered to visitors FREE of charge for the first hour of opening from 5:00pm till 6:00pm, and also a special launching promotion “ Mega Offer” to actively immerse in the overwhelming variety of experiences that are most realistic in nature in the newly opened zone.


“We at Al Hokair Group were extremely pleased to see the incredible turnout at the brand new Sparky’s VR Zone, we feel a great sense of pride and achievement to offer the Middle East an unparalleled experience of Virtual Reality gaming and family entertainment! This huge success of our new addition encourages us to move forward to introducing many more VR zones throughout Saudi Arabia” says, Mr. Mishal Al Hokair / Al Hokair Group Deputy CEO & General Manager – Entertainment

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The state of the art technology based Virtual Reality Zone at Sparky’s family entertainment centre is the first of its kind in the UAE; introduced in the region by Al Hokair Group in partnership with Immotion Group plc. This comprehensive virtual reality (VR) gaming zone includes Chimpact World Rally, a fun racing simulator game, flying in space with Delta Zero , and Swimming with Humpbacks, a global first for the VR industry.  The VR zone adds to Sparky’s already extensive options of entertainment for the whole family including, Bowling alleys, family ice rink, 4D cinema, kids & adults rides and arcade games.

Al Hokair Group:

Al Hokair group is a name that has been tied the world of hospitality and entertainment for decades. To many, it has become the first name that comes to mind when tourism in Saudi Arabia or the Arabian world are mentioned. The group was started in 1975 to invest in the sectors of entertainment and hospitality under the leadership of Sheikh Abdulmohsin Alhokair. Over five decades, the group’s projects expanded to include 91 entertainment centers and 35 hotels spread in Saudi Arabia and United Arab Emirates.

The group continues to develop its tourism investments to deliver the best of what top global companies offer by attracting expertise and establishing partnerships that enhance returns of investment and makes a difference in the fields of entertainment and hospitality.

Sparky’s ME:

Web: https://www.sparkysme.com/

FB: https://www.facebook.com/Sparkysme/; https://www.facebook.com/sparkysUAE/

Instagram: https://www.instagram.com/sparkysme/?hl=en, https://www.instagram.com/sparkys_uae/

Twitter: https://twitter.com/sparkysme?lang=en ,



For more press information, please contact: Zareen Khan – W2W events & pr – Email: zareen@w2wevents.com – 052 – 765 55255