Fashionably sustainable revival of “Juttis” for the 21st Century

 

4x6 Flyer - front.jpgOne432 brings the 400year old handcrafted “Jutti” (Shoes) back in to the Fashion Forefront

ONE432 was established 3 years ago by founders Ammar Belal, a Professor of Fashion at Parsons School of Design, NYC; Faisal Khan, a strategy consultant who has helped several companies scale and enter new markets and Umar Belal, currently enrolled in the Fashion & Luxury MBA at NYU Stern. The ONE432 philosophy advocates for supporting the counter narrative within every stereotype. The ONE432 “Equal Share” Concept was born out of Ammar Belal’s graduate thesis collection at Parsons; which debuted at New York Fashion Week 2014.

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“My vision was to revive the 400yr old craftsmanship of handmade “Juttis” (Shoes) and bring it back in to mainstream fashion, which would be ethical and sustainable; the whole process took around 3years to fully develop and take form and now we handloom and weave our own textile from creatively upcycling, reusing and sourcing waste materials this has translated into a core strength in our lean manufacturing system. In a traditionally male dominated global cobbling industry, we are extremely proud of our majority female workforce that has been trained from scratch through our in house program. Also to remain true to our philosophy of giving back to the community, we revolutionize the standard of transparency equality and responsibility within the social impact fashion sector, through an online tracking system that matches every dollar earned with a dollar donated in real time for every transaction.” says Ammar Belal

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The company truly champions equality: by giving away half of the profits to support education, each shoe sponsors a child’s primary education in 3 different schools in Pakistan. In order to remain transparent and socially responsible, the company designed a custom built Donations Tracker in 2017, which enables buyers to track every dollar spent on the “Juttis”. During these extremely divisive times, the No Left, No Right shoe is the perfect metaphor that embodies ONE432’s philosophy of thinking beyond the Binary and celebrating empathy. It seemed fitting that ONE432 redefines what equality means in a corporate setting, as it’s flagship product embodies the design equivalent of equality – symmetry.

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Ammar Belal adds why Dubai is the next destination for ONE432; “We view ONE432 as a platform that challenges the accepted standard of transparency in each transaction within the fashion world. Dubai, along with being a melting pot of diverse cultures, also sits between our Artisan & Impact hub in Pakistan and our initial market in the US. It is quickly embracing several sustainable practices and has a vibrant South Asian diaspora. Moreover, the Middle Eastern Luxury consumer has a distinct vocabulary of many traditional versions of a symmetrical slipper in its classical form. We feel that our modern interpretation of this widely celebrated design would resonate extremely strongly within this culture.”

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Currently ONE432 is available online on www.one432.com; it’s retailing at Jussara Lee, a sustainable luxury fashion store in New York City, Carleen Ligozio in Palm Beach Dec 2019, Easthampton S2020 and making its way to Canada & UAE.

 

Further details on ONE432:

http://www.one432.com

https://www.instagram.com/one432/

https://www.facebook.com/ONE432/

 

 

For more press information, please contact: Zareen Khan – W2W events & pr – Email: zareen@w2wevents.com+97152 – 765 5525