Fashionably sustainable revival of “Juttis” for the 21st Century


4x6 Flyer - front.jpgOne432 brings the 400year old handcrafted “Jutti” (Shoes) back in to the Fashion Forefront

ONE432 was established 3 years ago by founders Ammar Belal, a Professor of Fashion at Parsons School of Design, NYC; Faisal Khan, a strategy consultant who has helped several companies scale and enter new markets and Umar Belal, currently enrolled in the Fashion & Luxury MBA at NYU Stern. The ONE432 philosophy advocates for supporting the counter narrative within every stereotype. The ONE432 “Equal Share” Concept was born out of Ammar Belal’s graduate thesis collection at Parsons; which debuted at New York Fashion Week 2014.


“My vision was to revive the 400yr old craftsmanship of handmade “Juttis” (Shoes) and bring it back in to mainstream fashion, which would be ethical and sustainable; the whole process took around 3years to fully develop and take form and now we handloom and weave our own textile from creatively upcycling, reusing and sourcing waste materials this has translated into a core strength in our lean manufacturing system. In a traditionally male dominated global cobbling industry, we are extremely proud of our majority female workforce that has been trained from scratch through our in house program. Also to remain true to our philosophy of giving back to the community, we revolutionize the standard of transparency equality and responsibility within the social impact fashion sector, through an online tracking system that matches every dollar earned with a dollar donated in real time for every transaction.” says Ammar Belal


The company truly champions equality: by giving away half of the profits to support education, each shoe sponsors a child’s primary education in 3 different schools in Pakistan. In order to remain transparent and socially responsible, the company designed a custom built Donations Tracker in 2017, which enables buyers to track every dollar spent on the “Juttis”. During these extremely divisive times, the No Left, No Right shoe is the perfect metaphor that embodies ONE432’s philosophy of thinking beyond the Binary and celebrating empathy. It seemed fitting that ONE432 redefines what equality means in a corporate setting, as it’s flagship product embodies the design equivalent of equality – symmetry.

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Ammar Belal adds why Dubai is the next destination for ONE432; “We view ONE432 as a platform that challenges the accepted standard of transparency in each transaction within the fashion world. Dubai, along with being a melting pot of diverse cultures, also sits between our Artisan & Impact hub in Pakistan and our initial market in the US. It is quickly embracing several sustainable practices and has a vibrant South Asian diaspora. Moreover, the Middle Eastern Luxury consumer has a distinct vocabulary of many traditional versions of a symmetrical slipper in its classical form. We feel that our modern interpretation of this widely celebrated design would resonate extremely strongly within this culture.”


Currently ONE432 is available online on; it’s retailing at Jussara Lee, a sustainable luxury fashion store in New York City, Carleen Ligozio in Palm Beach Dec 2019, Easthampton S2020 and making its way to Canada & UAE.


Further details on ONE432:



For more press information, please contact: Zareen Khan – W2W events & pr – Email: – 765 5525



Sustainable Art Exhibition – “a true renaissance of trash!”


Sustainable Art Exhibition is a collaborative show by contemporary artists Beena Samuel and Diyali Bhalla, exploring the idea of mindful consumption, promoting conscious and sustainable living practices by using pre-used materials to create intriguing forms from paper, plastic, cardboard, wood, fabric, metal wire.  Their works are at once feminine and yet also strong, offering a striking balance between hard and soft material. The exhibition will open on 16th of November at Gallery 76 in Dubai International Art Centre.


Diyali Bhalla says, “The objective of this thought provoking collaborative exhibition is to consider the environmental effects of mass production, commercialism, and consumerism. We are on a mission to be part of the change – to reduce, re-use, upcycle”.  

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“Our art aims to evoke a beautiful balance between strong and soft textures. The works are organic and in a state of constant evolution to symbolize the constant change in the environment and how humans are always a constant part of that!” adds Beena Samuel

The exhibition is set to showcase a mix of artworks like Collage, Tapestry, Sculptural Wall Mounted Pieces and Woven Wall installations, their material journeys are all works in progress, cutting and pieced together, constantly evolving to create one collective tapestry. They become powerful visual metaphors that tackle topics of renewal, upcycling and our fragile earth.

Sustainable Art exhibition is open to public and art lovers alike, opening of the exhibition on 16th November till the 23rd of November 2019 at Gallery76, Dubai International Art Centre, Jumeira.

Interestingly there are interactive pieces included in the show, which can be worked on by the viewers during the opening and all throughout the weeklong show, creating an immersive experience for the UAE community in this ‘Year of Tolerance’.

About DIAC:

The Dubai International Art Centre (DIAC) is a non profit organization offering an integral environment for artistic expression. It is committed to culturally and creatively enrich the local community by developing, stimulating, nurturing, encouraging and promoting artists, enthusiasts and art.

DIAC is owned by the members and managed by a board of directors. It is the premiere center for arts education in Dubai, offering the community over 80 different art courses and workshops, language courses, and gallery exhibitions. DIAC was founded in 1976 by the initiative of a few artists and art enthusiasts residing in Dubai. Today membership stands at over 1,100 from 67 different nationalities and growing.

DIAC’s primary goals are to promote arts in the GCC and Middle Eastern region by exhibiting artists” work, offering a range of professionally taught courses year round, and giving teaching opportunities for qualified professional artists. We are one of the main resources for the public to learn about arts in this region, from local gallery exhibitions, to courses, museums shows and more. Additionally we offer guided tours with curators of galleries and museums, lectures and special workshops.


For more press information, please contact: Zareen Khan – W2W events & pr – Email: – 765 5525




Book Launch of “Whip It!” a guide to getting sassy & skilled in the kitchen by Delna Prakashan

Book Launch Invite.jpegThe book launch and signing of “Whip It!” is on Monday 18th of November at One Life Kitchen & Café at Dubai Design District

One Life Kitchen & Café in Dubai Design District will be hosting an exclusive Book Launch & Book Signing of Delna Prakashan’s cook book “Whip It!” on Monday 18th of November from 7:30pm till 9:30pm.

Whip It! is published by the Dream Work Collective and is the debut cookbook of a talented and creative Dubai- born Indian Author Delna Prakashan. It’s ‘sassy’ and light-hearted in its approach and is a refreshing approach to cooking with plenty of non-food tips on making time spent in the kitchen as fun as possible.

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Delna Prakashan explains, Whilst we’re all busy trying to change the world, self-care can take a back seat; being able to cook for yourself is a simple and fun way to remedy this. Whip It! is for the Millennial and Gen-Zeders who’ve got their lives sorted, are gliding their way up the corporate ladder or running brilliant start- ups Angel investors are falling over themselves to back. They’re not neglecting their social lives either, but there is one thing that has been neglected: self-care and cooking and that’s where “Whip It!” comes in to the rescue!”

Whip It! is packed with easy recipes, with tips on everything from cooking the perfect steak to understanding different types of mushrooms and it’s not all about food – Whip It! is a lifestyle book too, and is full of non-food tips and ideas on how to unwind and self care.

“Whip It”- Book launch & Signing:

Date: Monday, 18th November 2019

Venue: One Life Kitchen and Cafe, Dubai Design District

Time: 8:00pm event begins

Entry: FREE – Open to the Public

RSVP here:

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Delna Prakashan studied hospitality and cooking in both Dubai and Europe, before moving to a corporate career in communications. Her love of food has remained an abiding passion, and she enjoys nothing more than teaching kitchen-phobic friends a few easy and tasty recipes that will give them a real sense of kitchen mastery. Of Indian origin and Dubai-born, Delna travels the world regularly, soaking up local cuisines and getting inspiration wherever she goes.

For more press information, please contact: Zareen Khan – W2W events & pr – Email: 7655525