Woman led “Big Box Souq” an innovative shopping app Launched in UAE

Big Box Souq provides smart shopping experience of fresh produce of fruits & vegetables throughout Dubai, UAE  

“Big Box Souq” was officially launched in June 2021, the cutting-edge app is free to download on IOS and android devices, allowing users to shop for fresh produce of fruits and vegetables from their home whilst earning attractive reward points; redeemable against future purchases

This innovative app is conceptualized by Dubai based Zainab Malubhai; who is an accomplished photographer and also manages other businesses. Their vision for the brand is to promote healthy and mindful eating, reduction of food wastage and recycling and to create genuine collaborations with home grown businesses that resonate with their vision and towards sustainability and caring for the planet.

Zainab Malubhai – Founder of Big Box Souq explains, “Having lived my whole life in Dubai, starting something on your own and seeing it grow the way you want it to grow feels amazing. From when the idea started till we started doing something about it, was 12 months in the making; our concept is exclusively on invitation basis only and revolves around technology and a first of its kind referral initiative that rewards you in unique ways. I have always used a combination of onsite grocery shopping and online ordering for my family. There were a few things that I’ve always been bothered about or have wanted in a grocery app. I remember feeling frustrated with the wastage of produce sometimes as either we had ordered too much, or were unable to consume that produce at its optimum time. I wanted the freedom to be able to order exactly how much I need, be it a single piece even. Also, I could never tell how many pieces actually comes in a kilo, we just tend to order by kg not knowing how much we are going to get, and thus leading to wastage. As I discussed this with friends and family, I realized that a lot of people were having the same problem, and that’s really how Big Box Souq was conceptualized.

There is always nervousness and anticipation of how others perceive your idea. There is always a risk associated and it’s a matter of believing in yourself, trusting the support of your friends and family, and deciding when it is the right time to start. Also, if you never try you will never know. And that’s when we decided it’s now or never.”

Big Box Souq is an Invitation Only ecommerce business which thrives on community and technology; providing customers with a smart shopping experience to order fresh produce of fruits and vegetables. Their focus is to create a shopping experience driven by tech, data, and collaboration with new local, home grown innovative concepts. To learn more about the brand visit: http://www.bigboxsouq.com

For more press information, please contact: Zareen Khan – W2W events & pr – Email: zareen@w2wevents.com  

“The Blue Butterfly”

A book of poems by Dubai based writer Uma Maheswary Manoj launching on 26th of August 2021

The Blue Butterfly

The book mainly surrounds the theme of letting go. It recognizes that moving on is not as easy as it seems. It takes a look at the weak moments, the fears, the reminiscing, and the realizations that you have to go through while trying to let go of a relationship. The Blue Butterfly signifies the part of us that holds on to the memories of our past. By the end of the book, we let go of that pain. In turn, inviting change within ourselves, just like a butterfly when it leaves its cocoon.

Uma the poetess

Passion for writing

I had an interest in writing ever since I was a child. I loved writing letters to my mom and friends. I ventured out into poetry at the age of twelve. I wrote my first poem on my way to school, on the bus. I can’t exactly remember what I had written, but it was something about the clouds. I gave it to one of my friends to read, and she thought it was beautiful. I remember feeling really proud and happy and, ever since, I have dreamt of being an author.

The pandemic

During the lockdown, life had taken a toll on me as it had on many others. I was going through some of the most painful moments in my life and, I had no idea how to relieve the emotions that came with it. So, I turned to the only means I knew, writing. When I had written a couple of poems surrounding a similar pain that had haunted me, I decided to compile them. It was therapeutic in a way. I felt like I was shouting out words and emotions that I had suppressed all my life. I hated keeping all these feelings inside and, I was tired of pretending to be brave because it was eating me away. I felt like no one understood what I felt until I started reading again. So, I decided to publish the book in hopes that someone that reads my book feels understood and heard.


My inspiration for writing is usually everything that surrounds me. The people, nature, my emotions, and my circumstances all play into what I write. Sometimes I also get inspired by the books I read or the stories I hear from others. My favorite poet is Edgar Allan Poe. I love his work. I have read Anabelle Lee many times and, it still shatters my heart. His poem, The Raven, has slightly inspired my poem Silhouettes and Shadows. I also adore Rupi Kaur. As a South Asian woman, I rarely see myself represented in this field. Rupi Kaur is one of the most celebrated poets in our time. She has inspired me to a great extent to be confident enough to write and publish my poetry.

Blue Butterfly

A while back
a young girl
stumbled upon a world twisted and gnarly

Her limbs shivered
as she searched around for an ounce of light between vines with blight

But the darkness feasted on brightness so, she tripped and fell a couple of times

And in her last fall
she refused to rise tears stung her cuts fire burned in her belly

Then out of the inky sky came an iridescent light
she squinted her eyes
she could not believe the sight

A blue butterfly floated her way and it spoke in a tone
that reverberated her soul
write this book it said

And out from the dead
the young woman gave life to words that did not necessarily rhyme

The Blue Butterfly is available on amazon.com from 26th of August onwards!