Big Box Souq provides smart shopping experience of fresh produce of fruits & vegetables throughout Dubai, UAE
“Big Box Souq” was officially launched in June 2021, the cutting-edge app is free to download on IOS and android devices, allowing users to shop for fresh produce of fruits and vegetables from their home whilst earning attractive reward points; redeemable against future purchases
This innovative app is conceptualized by Dubai based Zainab Malubhai; who is an accomplished photographer and also manages other businesses. Their vision for the brand is to promote healthy and mindful eating, reduction of food wastage and recycling and to create genuine collaborations with home grown businesses that resonate with their vision and towards sustainability and caring for the planet.
Zainab Malubhai – Founder of Big Box Souq explains, “Having lived my whole life in Dubai, starting something on your own and seeing it grow the way you want it to grow feels amazing. From when the idea started till we started doing something about it, was 12 months in the making; our concept is exclusively on invitation basis only and revolves around technology and a first of its kind referral initiative that rewards you in unique ways. I have always used a combination of onsite grocery shopping and online ordering for my family. There were a few things that I’ve always been bothered about or have wanted in a grocery app. I remember feeling frustrated with the wastage of produce sometimes as either we had ordered too much, or were unable to consume that produce at its optimum time. I wanted the freedom to be able to order exactly how much I need, be it a single piece even. Also, I could never tell how many pieces actually comes in a kilo, we just tend to order by kg not knowing how much we are going to get, and thus leading to wastage. As I discussed this with friends and family, I realized that a lot of people were having the same problem, and that’s really how Big Box Souq was conceptualized.
There is always nervousness and anticipation of how others perceive your idea. There is always a risk associated and it’s a matter of believing in yourself, trusting the support of your friends and family, and deciding when it is the right time to start. Also, if you never try you will never know. And that’s when we decided it’s now or never.”
Big Box Souq is an Invitation Only ecommerce business which thrives on community and technology; providing customers with a smart shopping experience to order fresh produce of fruits and vegetables. Their focus is to create a shopping experience driven by tech, data, and collaboration with new local, home grown innovative concepts. To learn more about the brand visit: http://www.bigboxsouq.com
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