Author Archives: w2weventsdubai

Saudi based Al Hokair Group launches “Sparky’s VR Zone” at Sparky’s FEC in Mushrif Mall, Abu Dhabi




Al Hokair Group in partnership with Immotion Group plc to introduce Sparky’s Virtual reality Zone in Sparky’s family entertainment Center at Mushrif Mall Abu Dhabi and then after the UAE launch, Al Hokair Group will launch more Sparky’s VR Zones all over Saudia Arabia as well!

Al Hokair Group in partnership with Immotion Group plc will be launching state-of-the-art technology based Virtual Reality Zone at Sparky’s family entertainment centre in Mushrif Mall Abu Dhabi on the first day of Eid Al Fitr; the comprehensive virtual reality (VR) gaming zone will be open to public from 5:00pm onwards to experience the most realistic simulation adding a whole new dimension to entertainment for gaming enthusiasts. After the UAE launch, Sparky’s VR Zone will be making its debut throughout Saudia Arabia as well.

Sparky’s VR Zone will offer a range of fully-immersive VR and gaming experiences, long with cinema pods, motion simulators and wrap-around sound. Chimpact is a new and exclusive edition in Sparky’s range of VR experiences, in addition to Immotion’s portfolio of experiences, including Swimming with Humpbacks, a global first for the VR industry.  The VR zone will add to Sparky’s already extensive options of entertainment for the whole family including, Bowling alleys, family ice rink, 4D cinema, kids, adult’s rides and arcade games.


Mr. Mishal Al Hokair / Al Hokair Group Deputy CEO & General Manager – Entertainment says, “The partnership between Al Hokair Group & Immotion Group plc has been an immensely successful one, with us working together endlessly in developing & implementing the launch within two months; just in time for an Eid Al Fitr launch at Sparky’s in Mushrif Mall Abu Dhabi. This launch will be further followed by our other Sparky’s VR zone launches in Jeddah Andalus Mall, and many more projects are set to take shape across Saudi Arabia; all featuring our exclusive range of VR experiences.”

Sparky’s VR Zone is for the whole family, experiences range from Chimpact World Rally, a fun racing simulator game, to Swimming with Humpbacks to flying in space with Delta Zero , there is something for everyone to enjoy.

Al Hokair Group:

Al Hokair group is a name that has been tied the world of hospitality and entertainment for decades. To many, it has become the first name that comes to mind when tourism in Saudi Arabia or the Arabian world are mentioned. The group was started in 1975 to invest in the sectors of entertainment and hospitality under the leadership of Sheikh Abdulmohsin Alhokair. Over five decades, the group’s projects expanded to include 91 entertainment centers and 35 hotels spread in Saudi Arabia and United Arab Emirates.

The group continues to develop its tourism investments to deliver the best of what top global companies offer by attracting expertise and establishing partnerships that enhance returns of investment and makes a difference in the fields of entertainment and hospitality.

Sparky’s ME:




Twitter: ,


For more press information, please contact: Zareen Khan – W2W events & pr – Email: – 052 – 765 55255


The Ballet Centre Dubai is auditioning for “Peter Pan”



Peter Pan Audition.JPG The Ballet Students get a chance to audition for world-class production of “Peter Pan” on 30th of May 2019

On Thursday the 30th of May 2019, the students of the Ballet Centre get an opportunity to audition for the highly acclaimed Ballet production of “Peter Pan”. The auditions are open all dance students who study ballet, tap and modern at the Ballet Centre and are +7yrs. Anyone who is keen to audition, can call and register themselves with the Ballet Centre management on 04 3449776.

Mangalika Jayalath – The Managing Director of the Ballet Centre, says “We are very excited to announce our professional theatrical production of “Peter Pan” showcasing the best of what the Ballet Centre has to offer on stage on 6th of December. We are hosting the auditions for the production on Thursday 30th of May for all aspiring Ballet students; once shortlisted for the show, the students will undergo 14 weeks of training and rehearsals by our extremely talented ballet teachers.”

The auditions will be held on Thursday 30th of May 2019 from 3:00pm onwards at the Ballet Centre in Jumeria. The main show will be held at the Swiss International Scientific School’s theatre on Friday 6th of December 2019.

Audition Details: –

Venue: The Ballet Centre, Jumeria 1

Date: Thursday 30th of May 2019

Time: 3:00pm onwards

To register: 04 3449776 / 056 118843

The Ballet Centre: Web:; FB & Insta: theballetcentre (dance school)



Dubai Artists transform fridges of sharing in Ramadan to works of Art!



High profile food donation initiative gets a visual boost with a collective of 40 local artists picking up paint, aerosol and brush to give community donation points a colorful and creative makeover.

Artists from across Dubai are adding their own colorful commentary to this year’s Ramadan Sharing Fridges initiative with 40 talented volunteers picking up paint, aerosol and brush to transform blank canvas refrigerators into works of art.

The brainchild of Filipino artist couple Cholo and Rosan Juan, who spotted the Ramadan Sharing Fridge in their local neighbourhood and decided to give it a makeover, the duo partnered with the programme organizers to launch @fridgeartindxb in 2018.

Now in its second year, the @fridgeartindxb collective has grown from 29 to 40 artists who have been hard at work creating unique masterpieces each with their own Ramadan symbolism and message.

Other @fridgeartindxb 2019 artists include Anne-Laure Roy, from France who said:  “This initiative not only provides resources for those in need but also re-introduces art into their lives. One of the site workers walked up to me and asked if he could also paint on the fridge as it had been 10 years since he last held a brush.”

Indian artist Shanu Jaiswal is painting two fridges in support of the 2019 initiative. “This year, I wanted to communicate the true essence of a sense of community to reflect the diverse cultures we have here in the UAE, with a message of kindness, love and unity,”

To date, around 46 fridges have already been transformed, with numerous others a work in progress. “We would love to see all the Ramadan Sharing Fridge locations home to a unique piece of art and for anyone who’d like to see their dull grey fridge given a visual makeover for everyone in the community to enjoy, we’d love to hear from you,” said Tantawy, project co-ordinator.


The incredible line up of Artists who painted the fridges around town:

Emma Skinner, Candida Miranda, Diyali Ben Bhalla, Priyanka Sodhi, Stainz, Fink22, Mireille Salti, Marlon Moore, Shanu Jaisawal, Samia Benseghir, Sita Shahu, Mariam, Morph, Kiran Shah, Anne Laure Roy, Omar El Bakary, Keenan D’abreo, Jo Amieelyn Tiueco, Scott Baldwin, Eugenia Tenorio, Jessica Risser & Rabab Tantawy.

@fridgeartindxb was Launched in 2016, the Ramadan Sharing Fridges programme is a grassroots initiative, under the auspices of Emirate Red Crescent, that provides access to free food and beverages for local community workers. Dubai residents are invited to donate food items at more than 200 fridges located across the city. In 2018, @fridgeartindxb was launched, in partnership with the programme organiser, to support the initiative and visually raise the profile of this unique programme. For 2019, a total of 40 Dubai based artists, representing multiple nationalities, are transforming fridges around the city.


For artist interviews or more information on @fridgeartindxb, contact: Rabab Tantawy
Tel.: +971 50 559 5188
Follow us on Instagram @fridgeartindxb

“Skateistan” is Changing the Story in Afghanistan, Cambodia and South Africa


‘Changing the Story’ aims to raise $60,000 for Skateistan’s creative education programs.

Skateistan Mazar - the NGO has launched Changing the Story.JPG

Skateistan, an award-winning international NGO which combines skateboarding with creative education to empower children, launched a fundraising campaign today which will help them to include even more children in their innovative programs. The campaign is called ‘Changing the Story’ and focuses on how Skateistan’s creative, arts-based education programs help children to shape a better future for themselves.

The charity works in Afghanistan, Cambodia and South Africa and has a focus on reaching children from groups which are often excluded from educational opportunities, such as girls, children living with disabilities and children from low income backgrounds.

Skateistan’s largest program is called Skate and Create which combines skateboarding with creative education. Students follow an art-based curriculum which teaches skills and topics which are not covered as part of their formal education, ranging from human rights and gender issues to recycling projects and gardening. Particularly popular lessons include students making their own shoes and bags, building clocks and imagining their own countries.

Skateistan’s Programs Director Talia Kaufman said:

“Skate and Create is locally designed to help children explore their creativity and discover their talents. With arts-based learning, children develop skills which they may not learn elsewhere, they learn new ways to express themselves. We make the lessons accessible to students of all abilities so everyone is included. Most importantly, the children have a lot of fun learning in the safe spaces we create for them.”

Skateistan also runs an accelerated learning program in Afghanistan called ‘Back-to-School’ which gives out-of-school children the chance to complete grades 1-3 in one year so they don’t miss their chance to attend formal education. Earlier this year, Skateistan’s biggest Back-to-School program cohort to date saw 139 out-of-school children (56 girls and 83 boys) in Kabul and Mazar-e-Sharif graduate and enter public school.

Changing the Story’ will run until 27 June and features the stories of current Skateistan students who have benefited from its creative education.

Skateistan Founder and Executive Director Oliver Percovich said of the campaign:

“At Skateistan, we want to see our students fulfil their potential and determine their own futures. In unstable environments, the future can be a difficult thing to imagine. But by giving children the right tools through our creative education programs, we can help them see how the world could be different and their own role in creating that change.

We need people who share our vision of empowering children through skateboarding and creative education to support this campaign so that we can help more children to change their own stories.”

Student stories:

Pisey* is 11 and lives in Phnom Penh Cambodia. She experienced trauma in her early life but is now learning to express herself at Skateistan. One of her favorite lessons was learning how to make her own backpack.

“I fell down many times from my skateboard, but I keep getting up and trying again. And now, I am not afraid anymore because my teacher motivated me. Skateboarding make me feel happy and forget my fear.”

Skateistan launches Changing the Story - student Ahmad.jpeg

Ahmad with his Skateboard 

Ahmadis 13 and lives in Mazar-e-Sharif, Afghanistan in an internally displaced people’s camp. Having fled from his hometown, Ahmad was missing out on his education but he attended the Back-to-School program at Skateistan and has now re-enrolled in public school. His favorite lesson explored the meaning of peace.

“Before I went to Skateistan, there was no chance for me to understand value of education and how important it is, but now it’s totally different.”

Nthabiseng* is nine and lives in Johannesburg. Before she came to Skateistan she had no friends and she was always bored. Now she has a good circle of friends and is trying much harder at school. Her favorite lesson involved students making their own sandals.

“Then we learned how to make our own shoes. I didn’t think I could ever make my own shoes that I can actually wear. When I was finished, I wanted everyone to see the shoes that I had made.”

You can find out more about the campaign, read the full stories of the Skateistan students and donate at

About Skateistan

Skateistan is an award-winning international non-profit organization empowering children through skateboarding and education in Afghanistan, Cambodia and South Africa. Through their innovative programs, Outreach, Skate and Create, Back-to-School, Dropping In and Youth Leadership, Skateistan aims to give children the opportunity to become leaders for a better world.

Retail People Magazine hails “Mall of Dilmunia” as “The Future of Entertainment!”


The Middle East Council of Shopping Centres & Retailers launched The Retail People Magazine 2ND Quarter issue that will be distributed to over 45 countries in the MENA region.

RP19 COVER-Hi res.jpg

Themed, The Future of Entertainment, it features the enigmatic Shaikh Mohammed bin Duaij Al Khalifa, CEO – Mall of Dilmunia, Manama, Bahrain. Mall of Dilmunia aims to differentiate itself from traditional malls, by offering entertainment concepts that will bring families together. In addition, the magazine has a wide range of hot topics from experts such as Heather Longden, Vanessa Hinton, Mike Ellis, Thorsten Heckrath-Rose, Scott Ellis, Alexandre Grellier and a lot more. The magazine will also be distributed in Baku, Azerbaijan during the Spring Board Networking Event on 16th of May 2019

David Macadam, CEO – MECSC says, Retail People Magazine is for everyone linked to retail. The MECSC wants Retail People to be the foremost source of knowledge and information for the retail industry, where our members can have an active voice in the activities of our organization. This edition itself spotlights twenty-five (25) professionals who have contributed their time and effort in writing the articles.”

This issue has also launched a new segment in the magazine; “Country Focus” featuring Bahrain in this edition and highlighting the “Retail Milestones” of valued members and partners who just recently opened their retail stores and also received recognition in the industry.

The Retail People Magazine is released every quarter of the year, the magazine is available to view online and the hard copy is complimentary for all MECSC members. This magazine is a tool for bringing people together, educating, discussing and enhancing our industry and showcasing the retail industry locally, regionally and globally.

To view the latest Retail People Magazine online:


About MECSC & MECS + R:

Established in 1994, The Middle East Council of Shopping Centres, with its newly branded name The Middle East Council of Shopping Centres + Retail (MECS+R), has grown over the years and has a strong and closely connected member base of over 1,100 industry professional from all over the Middle East & North Africa representing Retailers, Shopping Mall Owners, Developers, Marketing Managers, Leasing Managers & Specialists, Consultants, Property Managers, Financiers, Accountants, Government Officials and Industry Suppliers. MECSC provides its members with unparalleled local and international business contacts and support through its network of international affiliates.

The Retail People Magazine:

 There is no greatness where there is no simplicity, goodness and truth – Leo Tolstoy. MECSC team believes that the Retail People Magazine delivers on this promise, which is fundamental in creating good business.

Web: / FB:

Linkedin: MECSC/ Instagram: MECSC/ Pinterest: MECSC / Twitter: MECSC

For information about the MECSC, please contact:

Email: phone +971 4 359 2186

For more press information, please contact: Zareen Khan – W2W events & pr – Email: – 052 – 765 55255

“Voice on Demand” a new age Podcast Show launched by MECS + R


David Macadam & Richard Dean hosting Voice on Demand at MECS +R

 Middle East Council of Shopping Centres + Retailers launches the new age Podcast Show (Free) to tune in to on Iphone & Android devices from 1st of May 2019

The Middle East Council of Shopping Centres + Retailers (MECS +R) is launching an original Podcast show “Voice on Demand” from 1st of May 2019. The episodes will be available to listen to on all Iphone and Android devices. There will be new episodes released every, Sunday, Tuesday & Thursday. The Topics and discussions aim to inspire & educate listeners about the retail & shopping mall’s unsung heroes who have spent a lifetime reshaping & redefining the industry, hear their success stories in their own voice.

MECS + R’s Voice on Demand podcast show’s guests will include shopping mall owners, developers, marketing and leasing managers, retailers consultants, property managers, financiers, accountants, government officials and industry suppliers from the retail industry.

David Macadam – CEO of MECS + R says, “We are so excited to launch a revolutionary podcast show, unlike our industry has done before. We are stripping away the cosmetics; the filters and bringing you content that is authentic, inspiring and very real. Voice in Demand will be sharing weekly episodes for listeners starting from 1st of May 2019 and we welcome feedback and guest suggestions from our listeners!”

Some of the episodes that are available on Voice on Demand include, “CROWDPLEASER: The 100 greatest public speaking tips of all time”; “Behind the Shining Success of a Jewelry Business”; “Data Optimization and Security in a Retail Environment”, Retail insights of an Emerging Market & “The Grit behind the Glamour of a Shopping Mall Expert” and more to come weekly online.


Voice on Demand is available on:

*Apple Podcast (iphone)*

*Sound Cloud (android / iphone)*

*Spotify (android / iphone)*

*Stitcher (android / iphone)*

*Website (android / iphone)*


About MECS + R:


Established in 1994, Middle East Council of Shopping Centres + Retailers has grown over the years and has a strong and closely connected member base of over 1,100 industry professional from all over the Middle East & North Africa representing Retailers, Shopping Mall Owners, Developers, Marketing Managers, Leasing Managers & Specialists, Consultants, Property Managers, Financiers, Accountants, Government Officials and Industry Suppliers. MECSC provides its members with unparalleled local and international business contacts and support through its network of international affiliates.

Web: / FB:

Linkedin: MECSC/ Instagram: MECSC/ Pinterest: MECSC / Twitter: MECSC

For information about the MECSC, please contact:

Email: phone +971 4 359 2186


For more press information, please contact: Zareen Khan – W2W events & pr – Email: zareen@w2wevents.com052 – 765 55255



Middle East Council of Shopping Centres + Retailers launches the 2019 Directory


The Middle East Council of Shopping Centres + Retailers has launched the regions most extensive source to shopping malls, retailers & suppliers, the 2019 Directory includes over 840 Malls, 1000 Retailers and 700 Service providers listed.

The Directory will be available from 5th of May onwards at the MECS +R office.

Dir 2.jpg

David Macadam, CEO – MECS +R says, “The 2019 Directory is your complete guide to the Retail and Shopping Centre Industry, if you’re a stakeholder in this sector, this book is a must have for you. The Directory acts as a guide, listing the most prominent active Retailers and assists you to learn about the Service Providers across the MENA region. It aims to promote, support and bring exposure to all MECSC +R members!”

The MECS + R Directory, is an exclusive publication targeted for the Senior and C-suite Level Executives in the regional Retail and Shopping Centre Industry. We provide this book to all Members for free and we distribute this MECSC + R Directory at all MECSC hosted and affiliated events over the next 12 months.


To learn more about the 2019 MECS +R  Directory or participate for the 2020 issue visit:


You can contact Justin Espiritu at +971 54 320 8359 or




About MECS + R:


Established in 1994, Middle East Council of Shopping Centres + Retailers has grown over the years and has a strong and closely connected member base of over 1,100 industry professional from all over the Middle East & North Africa representing Retailers, Shopping Mall Owners, Developers, Marketing Managers, Leasing Managers & Specialists, Consultants, Property Managers, Financiers, Accountants, Government Officials and Industry Suppliers. MECSC provides its members with unparalleled local and international business contacts and support through its network of international affiliates.


Web: / FB:

Linkedin: MECSC/ Instagram: MECSC/ Pinterest: MECSC / Twitter: MECSC

For information about the MECSC, please contact:

Email: phone +971 4 359 2186


For more press information, please contact: Zareen Khan – W2W events & pr – Email: zareen@w2wevents.com052 – 765 55255



An unforgettable tour of Lahore with Ahmed Mughal



I had an amazing trip to Lahore earlier this year, in the midst of a huge fat Punjabi wedding, war threats between India and Pakistan, airport shut downs in Punjab and dramatic family reactions on safety concerns; I found myself at the epicenter of the most exciting week of 2019.

A regular day would start by us waking up to the sounds of political fiasco that was being played out like an India Vs Pakistan cricket match on both ends of the media drowned out only by wedding songs. The afternoons were spent by most in the hustle bustle of beauty matters at the salon (A place that hears more gossip than any dramas on TV). The day would stretch out between quick bites and loads of chai along with dance practices and pre events to the main event.

Even though I was thoroughly enjoying the Lahori wedding week, I felt it would be a sin not to visit the city’s cultural offerings; and so I took a day out to feed my soul with some art, architecture and culture. The only place I could think that would give me all of these was the “Walled City of Lahore” so got their early morning and walked in to the office located at Delhi gate.

I was welcomed by warm Salams by a group of tour guides, I looked around and asked if anyone was free to take me around, I specifically wanted to walk from the Delhi gate to Bhatti gate and then back. (The route was recommended by a dear friend who knew the city well).

A young man walked up volunteering himself to be my guide. (So yes it was a surprise to me as well, but this service is completely FREE of charge, The Walled City Authority provides incredibly knowledgeable guides to all its tourists! So next time you are in Lahore, please do check them out!)

It must have been my lucky day, since Ahmed Mughal (My tour guide) that day was as interesting as the tour, so I had to share his story and here is my ode to all the lovely tour guides; who passionately make strangers feel like they are home.


Tell us a little bit about Ahmed Mughal.

My Name is Ahmed Mughal. I have done Bachelor’s in Marketing from Lahore and doing master in political science. I have extensive experience in Customer Service and I had been working in the industry since 2008; representing different brands and then I joined Pearl Continental hotel as a departmental incharge; before joining the Walled City of Lahore as a Tourism Officer in 2016 till date.


What inspired you to become a Tour Guide?

My Inspiration came with the passion I have for the Tourism Industry in Pakistan; I believe it’s the only way through which we can show the world the positive and real side of Pakistan; which is happy and peaceful. I want to make a difference in my own way to change the way people perceive Pakistan and hopefully spread a positive image of our country to the world.

What has been the best experience working as a tour guide?

Every day is different experience for me; the nature of this job allows me to meet new people on daily basis e.g. Locals, Historian, Researchers, Foreigners, Students etc. these interactions help keep me grounded, polite, friendly and approachable to every one. The biggest advantage is in the learning, I am constantly exposed to different cultures and every day I learn something new.


Bhatti Gate

Tell us about the Gates – how many gates does the city have?

Originally there are 12 Gates but actually now there are 13 gates.

  1. Delhi Gate (Existing Gate)
  2. Yakki Gate / Zaki Gate (Original Name)
  3. Sheranwala Gate / Khizri Gate (Original Name – Existing Gate)
  4. Kashmiri Gate (Existing Gate)
  5. Masti Gate
  6. Roshanai Gate (The Only Original Gate of Mughal Era – Existing Gate)
  7. Texali Gate
  8. Bhaati Gate (Existing Gate)
  9. Mori Gate
  10. Lohari Gate / Lahori Gate (Original Name – Existing Gate)
  11. Shah Alam Gate
  12. Mochi Gate
  13. Akbari Gate



Ahmed taking a break after my endless questions

Did you enjoy our walk between Delhi Gate & Bhatti Gate?

It was a great experience to show you around, you were so curious about so many things and I hope I could share all the knowledge about Walled City that I have with you. Also, I don’t enjoy walking, but when you requested that you wanted to walk between the two gates and back, I thought why not, it would be a new experience for me as well and I am glad I did!

I enjoyed how happy you were to see the culture, the history and your need to understand the life of Walled City of Lahore. Walking with you in the walled city was fun and I was inspired by the things you are doing for women, art and culture! Also liked how kind and humble you were as a person.


What should tourists know about the Walled City of Lahore? 

Its always great to welcome tourist from abroad but I encourage even Lahore residents to take a tour for a better understanding of their own city; there is so much charm walking through the narrow streets and seeing the life and culture, the residents and once people do take the tour the feedback I get is that they didn’t know so much existed in the city. There is a quote, which is apt: “Lahore Lahore Aye”

Moreover, some locals have gone to other countries and toured but never seen their own City and after visiting the walled city, most of them start promoting it to their friends, family about our city’s beautification and rich history!

We get many foreigners who appreciate the restoration and preservation of our monuments but it will make a bigger impact if our local community also got involved. So I am constantly encouraging Pakistanis to visit these sites as much as I welcome tourists from abroad.

The restoration projects are only possible with hard work and support from walled city of Lahore authority, Agha khan trust for culture and royal Norwegian embassy. Recently some support has also been coming in from overseas Pakistanis who are inspired by this great initiative.

Another fact you should know is that 400 years ago, Lahore was only in between the 13 gates of the city. I have seen some tourists who come to the walled city in search of their ancestors house and at times they find it too and when they ring door bell, they are always greeted with a hot cup of chai and welcomed to sit and share stories.

What are your future aspirations?

I am dealing with tourism in Pakistan along with tourism in Lahore. We have so many beautiful places in Pakistan with so much variety of culture, mountains, nature, landscapes, language and specially Pakistani hospitality which welcomes everyone with open arms. Some places I would love people to visit in Pakistan are Hunza, Skardu, Kashmir, Naran, Kaghan, Gilgit, Multan (City of Saints), Bahwalpur (City of Nawabs), Interior Sindh with Variety of Culture and Religion, Quetta, Gwadar, Baluchistan. We have so much to offer and I want to be an ambassador of a country that I am so proud to represent!

To learn more about the Walled City of Lahore:

If you liked what you read, then do share! 


“Green Workspace” a new age IT company launched in the UAE


Green Workspace FZE, founded in 2018 is an Information Technology and End User Monitoring & Asset Management solutions company; it is a strategic arm of Lakeside Software and operates in UAE, Kuwait and India.

The company is setting up to launch its strategic tie-up with Lakeside SysTrack in the UAE, this software is applauded as the global leader in Workspace Analytics and has established its brand in End User Computing & Intelligence.

The launch event will be held on 29th of April at the Taj Palace Hotel in Downtown Dubai, UAE, the event aims to highlight the advantages of implementing this technology for assured improvement in the productivity & satisfaction of the users and optimizing investments in IT.

We got a chance to discuss one on one with the founder – Hatim Patharia about his inspirations behind starting Green Workspace in the UAE.

Hatim Profile.jpeg

Hatim Patharia  – Founder of Green Workspace

Tell us about the Lakeside SysTrack launch that you plan to launch in the UAE market this month.

Lakeside SysTrack is a USA based company which is recognized as a global leader in Workspace Analytics. With its 20 years + of existence, it has established its forte in End User Computing and Intelligence.

This Software solution addresses the following points for the IT department of any organization using its patent technology and Artificial Intelligence:

  • Assured improvement in the productivity of the users.
  • 1000’s of performance metrics and Sensors are continuously monitored with absolutely NO IMPACT on resources there by yielding an EYE-OPENING visibility to the state of current IT.
  • Guaranteed reduction in support tickets by almost 30% to 40%
  • Solid Budget Rationalization- The CIO/ CEO has a clear indication and justification for HOW/ WHERE/ WHY to spend for Digital Transformation.
  • Power Saving which can be easily measured in the Utility bills.
  • Adopts Proactive Approach and gives insights towards RISK.
  • Intelligent Reporting of IT infrastructure and Health in Real Time & Historically.
  • Best in Industry assessment, planning and Deployment for Virtualization technology and VDI.

SysTrack is also recommended by MICROSOFT, VMWARE, HP, NUTANIX, CITRIX, NETAPP, DELL, TREND MICRO, IBM and more for IT assessments, planning and operations.

Having its strategic TIE-UP with these OEMs, SysTrack has inculcated the performance metrics from these technologies within the solution making it very easy for customers to generate accurate Business Intelligence.

What do you think sets you apart from the rest of the IT firms in the region?

I have always been inspired by this quote:

“Luck is a dividend of sweat;

The more you sweat, the luckier you get.”   by Ray Kroc

My Company is different because:

  • It works on “Partnership Exclusivity” in the region. Our aim is to sell products only if the specialization of the product is 100%; and the staff is not dependent on anyone to complete the Sales, presales, implementation and Post implementation services.
  • We adopt a Consultative & Buddy Approach to sales, which defaults to resource selling, the consultants complete the maximum deliverables in a single meeting and shortens the sales cycle, there by winning a SOLID trust relationship between Customer & Vendor.
  • Our Vendors/ OEMs are extremely satisfied with this approach and hence we have established a strong strategic tie-up with them.
  • Our consultants have achieved the maximum level of specialization which is exclusive in itself.
  • We have built a comprehensive content library based on our technical and sales specialization. This library can leverage all aspects of the Solution’s lifecycle from Enquiry to Demo to Presales to Implementation to Operations to Renewals.

The biggest advantage of this Library is to incorporate a sense of strong time management, drastically reduce paper work, optimize operations costs and achieve very high customer satisfaction score via excellent customer query response times and 1st call resolution.

To learn more about the Green Workspace, you can log on to




To attend the product launch on 29th of April, you can email:

Or use this link to registration:





“The Hangout with Rushdi” – an exclusive interview with Comedian & Podcast host Rushdi Rafeek


Rushdi Rafeek.JPG

Dubai based stand-up comedian Rushdi Rafeek launches a dynamic new Podcast Show “The Hangout with Rushdi”, as the name suggests the show is hosted by the enigmatic Rushdi himself and invites people from all walks of life to join him in an entertaining discussion over topics relevant to this region.

The show aims to offer platform to topics and conversations that apart from having a humorous angle, add value to people’s day, encourages them to think from various point of views and perhaps motivate them to change their lives for the better. The “main agenda” of the show would be to leave the listeners feeling good.


The Hangout Team (Left to Right) Bashir Wahid, Nicole Barua, Rushdi Rafeek & Leilani Coughlan

To learn more about this incredible initative, I had a one on one chat with the funniest man in Dubai, Rushdi Rafeek speaks candidly about the show’s aspirations.

Who is Rushdi Rafeek?

Hi, my name is Rushdi and I’m addicted to talking and trying to be funny. I am a qualified chartered accountant and realized that I didn’t want to do that as soon as I completed the extremely hard near impossible course.

For the last 4 years I have been moonlighting as a stand-up comedian and doing other things like writing and improv in an attempt to change careers or even just get into something that jolts me out of bed in the morning. Needless to say debit and credits do not do the trick.

I am extremely talkative and curious as well, rather than read books, obtain knowledge or learn a skill on my own, I prefer to learn with another human being through conversation or trial and error.

A short anecdote to cement this trait of mine, after a course ended on one of the advanced papers of accounting I began regurgitating the knowledge accurately to a handful of classmates around the table. Thus, by default I became the tutor prior to the exam and confidently cleared any doubts or queries to test me. Fast forward to publication of results, everyone passed except yours truly. Everyone rushed towards me to tell me the good news as I cried one manly tear because I didn’t have the heart to confess that I had failed.

When was The Hangout with Rushdi conceptualized?

Inception of the idea was in 2016’ish but the first episode was released Q4 of 2018. I was filled with self-doubt and turned out to be a high quality procrastinator. My team was awesome when it comes to their skillsets and input but no one could break my doubtful mindset. I can happily say I am no longer making up excuses and reasons why not to deliver on our passion project.

I consumed endless radio shows and podcasts from across the globe. Radio shows are tailored to people who are stuck in traffic and listen to “top of the pops” which left me feeling extremely malnourished mentally. Podcasts I found were to be hard to relate to which is why I decided to throw my hat into the ring based on the region I am based in as well as me personally, being extremely curious, talkative and generally funny. Ya, I said it.. so what?

How did people take the news of you starting off a Podcast Show? Tell us about your team.

I have a very small friend circle, they know who they are and how important they are in the grand scheme of things, shout out to having Whatsapp groups.

Three of my biggest contributors are Bashir Wahid, Nicole Barua and Leilani Coughlan.


Bashir Wahid is one of the most talented and underrated musicians in the region. Anything and everything you hear is done by him in relation to production. None of this would be possible without him, at least it would be extremely difficult for me due to know passion and endless knowledge. He creates all the music due to copyright laws and even composes our comedy spoof songs which again, I cannot do alone because all I do is sing like the diva that I am.

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Leilani Coughlan, artist extraordinaire. One of the unsung heros once again for The Hangout With Rushdi as well as my comedy. She brings in a different angle for brainstorming my comedic thoughts, ideas for the show and everything digital. Which means our facebook, Instagram, banners and anything else. Her style is something anybody can easily appreciate and once again its her passion that makes everything work.


Our most recent addition is my lovely co-host Nicole Barua who wears many hats; she is an established Food critic, TV show host, Actor, Fitness guru, Model and now one the most bubbly voices on our Podcast. Her positive energy uplifts the show to another level, she adds her quick wit and her unique prespective to the shows content making it one of a kind in this region.

These three are the TLC that makes me go “Ahhh!” in satisfaction at the end of post-production like drinking a chilled lemonade on a sunny summer day

What’s the main agenda of the show?

I am still finding my footing but as most people know, Im all about laughs and smiles. And this has nothing to do with me being an aspiring comedian, I feel the world has enough trials and tribulations I would love to be part of the world that helps us cope and deal with the tough days.

And apart from the humorous angle, I want to add value to peoples days and perhaps make them think, motivate or even leave them feeling as though they are not the only ones who feel a certain way.

Here we go again, I haven’t found the so called “main agenda” but I would like to leave the listener with feel good vibes.

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Who would be the ideal listener of your show?

Anyone with an open mind and a healthy sense of humour. I try to be a good host by asking the right questions, adding humour and getting the best out of the guest because I believe in the guests I bring on. Either they can better someone’s day with humour or knowledge of one topic or more.

Therefore, if a listener completes an episode they were intrigued by and is left feeling nothing I would feel extremely disappointed. Minimum they should crack a laugh and anything beyond that I consider a victory from my modest view.

What kind of support does The Hangout with Rushdi require?

I pay an extremely nominal fee for production and artwork from my own pocket. Those two factors for me make the show crisp and of a certain quality that is required to keep a listener tuned in and informed about whats going on socials.

If I receive finance or landed a sponsor this only helps us carry out our roles better and perhaps reach a wider audience. The third expense would be marketing which is required in this day and age with so many options to people. And I have no doubt that something so unique and original will gain traction if put in front of an audience.

Better guests open more doors and again possibly increase visibility and may gain higher possibility for sponsorships or financing.

Being part of the arts and performance industry I don’t believe in paying in “exposure”. Mainly due to the emotion being put into the work. People always praise the quality of the outputs that The Hangout produces, the love kicked it off and the nominal payments I make keeps it going. Without a sponsor or finance I cannot gauge how far we can ride this wave, but I am extremely proud of how far we’ve gotten and do not plan to go down without a sincere battle.

Lastly, what’s been the highlight for you since you began hosting?

Apart from connecting people and building relationships with them, I am going to be honest and it’s going to sound extremely cliché but it’s true.

Even though I wish I had a broader reach and people did listen more, if I have 100,000 listens and not one person messaged me about how they enjoyed it and it made a difference it would not make me feel better.

Right now on just our own and through word of mouth, we reach about 800-1000 listens in a week. I have 2 or 3 people come up to me and tell me that they learned something, laughed really hard or just didn’t know other people thought or felt something that we covered. That helps me sleep at night.

Don’t tell me I didn’t say it was cliché!



“The Hangout with Rushdi” has produced 17 episodes, all are available to hear on Apple Podcast and Soundcloud for FREE; the guests on the show have been from various industries such as Banking, Advertising, PR, Teaching, Travelling, Events, and professionals include, Stand-Up Comedians, Film makers, Artists, Actors, Food critiques and more. The show represents the UAE’s unique multicultural influences and discusses the ups and downs of everyday life with a sprinkle of humor.



Insta: @thehangoutwithrushdi

Host: Rushdi Rafeek

Co-Host: Nicole Barua

Editor / Producer: Bashir Wahid

Creative Director: Leilani Coughlan

For Interviews with Rushdi and the team, please email: